Creating a compelling pitch is the first step a business must take to get media publications' attention. The pitch is the key that unlocks the entrance. Your ability to convince a reporter that you have a story worth telling depends on how you do it. A pitch is a succinct statement that explains to a media outlet who you are and why you should be covered by them. The pitch can be sent to the reporter through email, text message, twitter verification agents, etc. Depending on the outlet, different approaches will work best. The most important thing is that it expresses succinctly and clearly that your brand has a captivating backstory. Consider yourself the reporter's assistant as one of the secrets to creating a strong pitch. Every day, hundreds of pitches are often sent to reporters. Many of these proposals come from companies like yours who are seeking free publicity from a prestigious journal.